TAG SALES ANALYSIS

Annual sales of the Florida State Wildflower specialty license tag for six full years show that an average of 17,602 tags have been sold annually. With $15 proceeds for each sale, an average of $264,032 annually has been made available for native wildflowers and plants, totaling more than $2 million.

More than 50 new specialty license plates have hit the market since the Wildflower Specialty Tag first began sales in May 2001. Competition was intense among the 109 specialty plates on sale in Florida in 2007, including those for universities, professional sports teams, and environmental and social concerns and causes.

Sales of the wildflower tag increased for four consecutive years from 2002 before peaking in 2005 with 19,137 sales. Slight decreases in sales occurred in 2006 and 2007. Among 109 specialty plates distributed by the Department of Highway Safety and Motor Vehicles (DHSMV), the State Wildflower tag ranked 30th in 2007.

Sales, rankings and percentile placement for each of the past six years

Year Total Sales Proceeds Ranking Rank Percentile
2001 5,062 $75,930 * *
2002 14,111 $211,665 24 of 54 Top 44 %
2003 16,598 $248,970 21 of 81 Top 26 %
2004 18,532 $277,980 23 of 88 Top 26 %
2005 19,137 $287,055 25 of 100 Top 25 %
2006 18,775 $281,625 28 of 104 Top 27 %
2007 18,460 $276,900 30 of 109 Top 28 %
2008 18,578 $278,670 33 of 114 Top 29%

(All calculations have been made from data provided via the Web site for the DHSMV.)