The Florida Wildflower Specialty License Plate was designed in 1999 by Bill Celander, a Tallahassee commercial artist. Celander's specializes in characterization design.

His design depicts an artistically enhanced meadow of wildflowers with a foreground emphasis on the Coreopsis, the state wildflower. Bits of Florida's famous saw palmettos turn up in the plate's lower corners, with the plate also showing a ladybug and the zebra longwing, the state butterfly.

The wildflower tag offers an appealing scene of lively colors suggesting the herbaceous greenery of the Sunshine State. Due to its colorful design, the tag looks great on vehicles from sports cars and sedans to SUVs and pickup trucks. The design is versatile enough to compliment any color of vehicle. Among the state's more than 100 specialty tags, the wildflower specialty tag is often praised as among the most attractive.